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MailerLite: AI-driven email campaigns!

Information about how MailerLite can be used in business and answers to commonly asked questions.

MailerLite answers your questions about email marketing

What features should I look for in an email marketing service?

When choosing an email marketing service, look for simple and intuitive tools that you can use without technical experience and that help your business. 


MailerLiter has an easy drag-and-drop editor, automation capabilities, segmentation options, A/B testing, and detailed analytics making it easier to create, manage, and optimise your email campaigns. 


Additionally, features like landing pages, pop-ups, and embedded forms are available to help you grow your list and engage your audience effectively.


What email service is easy to use for someone without technical skills? 

MailerLite is designed with ease of use in mind, featuring a user-friendly interface and a drag-and-drop editor that requires no coding skills. It's suitable for beginners and provides extensive resources, including tutorials and articles, to help you get started and make the most out of your email marketing efforts.


Can I integrate my email marketing with other tools and platforms? 

Absolutely. MailerLite offers a wide range of integration options with popular eCommerce platforms, CRM systems, and other tools. This allows for seamless workflows and data sharing between your email marketing efforts and other aspects of your business. If direct integration isn't available, MailerLite's Zapier connection can link you to thousands of other apps and services.


How can I personalise my emails and improve segmentation?

MailerLite provides advanced segmentation features and personalisation options. You can segment your subscribers based on behavior, demographics, and custom fields, allowing for highly targeted campaigns. Personalisation tags and dynamic content can be used to tailor each email, making your messages more relevant and engaging to each recipient. 

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Questions and answers about MailerLite support and functions.

What kind of customer support can I expect?

MailerLite is known for its excellent customer support, offering 24/7 email support and live chat for certain plans. There's also a comprehensive knowledge base filled with helpful articles and video tutorials.


How important is email deliverability, and how can I ensure my emails don't end up in the spam folder?

Email deliverability is vital for the success of your campaigns. MailerLite focuses on maintaining high deliverability rates through domain authentication, a strict anti-spam policy, and regular list cleaning. 


What analytics and reporting capabilities should I look for?

Look for detailed analytics and reporting that offer insights into campaign performance, including open rates, click rates, and subscriber behavior. MailerLite provides comprehensive analytics and customisable reports, allowing you to track the success of your campaigns and make data-driven decisions to optimise future efforts.

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MailerLite Pricing

Information about MailerLite pricing.

Pay more as you grow more. MailerLites pricing options are:


  • Free: 1 user, 12,000 monthly emails


  • Growing Business: USD$10 p/mth. Unlimited emails. 3 users. 24/7 email support.


  • Advanced:  USD$20 p/mth. Unlimited emails, unlimited users. 24/7 live chat and email support. Enhanced automations.


  • Enterprise: Includes automation consultation and customised email strategy. 

Learn More

MailerLite's AI-enhanced features:

MailerLite includes a suite of email marketing tools designed to optimise AI enhanced email campaigns, making them more effective and efficient. These include:


Auto Generated Emails:  With MailerLite you can go beyond traditional email marketing tools with auto-generated emails, using AI to create personalised, relevant content for your audience.


Welcome Series: Automatically send a sequence of emails to engage new subscribers.


Re-engagement Campaigns: Rekindle interest with lapsed customers through targeted messages.


Event-Triggered Emails: Send emails based on specific actions, like cart abandonment or website visits.


Smart Segmentation: Utilise AI to segment your audience based on behavior, preferences, and engagement, ensuring that the right message reaches the right person.


Predictive Analytics: MailerLite's algorithms analyse past campaign performance to predict future trends, helping you make data-driven decisions.


Automated Personalisation: From subject lines to content, AI tailors your emails to resonate with each individual recipient, increasing open rates and engagement.


Optimal Send Times: AI determines the best time to send emails for each segment of your audience, maximizing the chances of your emails being opened and read.


A/B Testing: Automatically test different elements of your emails to find the most effective combinations.

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MailerLite Features

MailerLite Drag and Drop Editor

This short video (53 seconds) explains MailerLite's AI-powered Drag and Drop Editor's capabilities.

 

Starting with a Blank email the Drag & Drop Editor allows you to:


  1. Pick the elements you want add to your email: pictures, text boxes, buttons (that people can click on to go to a website), and more.
  2. Then Drag it with your mouse & Drop it exactly where you would like the element positioned in your email. You don't need to know any special computer codes or commands; you just move things around with your mouse.
  3. Customise Your Elements: Once you've placed your elements, you can change them to look the way you want. You can change the size of your pictures, the style of your text, and so on.
  4. AI Content Generator: Once you've chosen how you want your email template to look, you can use the AI Content Generator to automatically write the email content for you.

This Drag and Drop Editor makes creating emails simple, especially for people who aren’t very tech-savvy. It’s all about clicking, dragging, and dropping the parts you want, where you want them.

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MailerLite Automation Builder

This short video (45 seconds) showcases how intuitive it is to build automations with MailerLite.

 

So what is MailerLite's Automation Builder? Imagine you have a little robot helper in your office. This robot is programmed to do certain tasks for you, like sending out a welcome note when someone new joins your email list, or sending a happy birthday message on someone's birthday. This is what MailerLite's Automation Builder does, but in the digital world for emails. Here's how it works:

  1. Setting Up Rules: First, you tell the Automation Builder when it should do something. For example, "When someone signs up for our newsletter, send them a welcome email." 
  2. Creating the Emails: Next, you create the emails that you want to to be automatically sent. 
  3. Now it's automated: Once everything is set up, the Automation Builder starts working. It keeps an eye on your email list and whenever a new person signs up, it automatically sends out the welcome email you created. You don't have to do anything manually each time.
  4. Doing More Complex Tasks: The Automation Builder can do more than just send emails for new sign-ups. It has a range of functions. It can send different emails based on what people are interested in, send follow-up messages if someone doesn't open the first email, and even send special offers on birthdays.
  5. Saving Time and Effort: With this tool, you save a lot of time and effort. Instead of manually sending each email, you make sure potential customers get immediate responses to any actioins they take.

MailerLite's Automation Builder makes communicating with your customers or audience much easier and more efficient. 

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MailerLite Preference Center

This short video (44 seconds) demonstrates how easy it is to manage subscribers' preferences.

 

Let's simplify MailerLite's Preference Center feature. Imagine you run a store and you have a special basket for each customer. In these baskets, you put only the items each customer likes and wants to know about. MailerLite's Preference Center is like these baskets, but for emails. Here's how it works:

  1. Personalised Choices: When people sign up to receive emails from you, the Preference Center lets them choose what topics they want to hear about, so they only get emails that are relevant to them.
  2. Easy Updates: People's interests can change. Maybe someone who liked cooking now wants to know about sports. The Preference Center is customisable and lets your audience change their preferences whenever they want.
  3. Better Email Results: The Preference Centre ensures your  emails are more effective, ensuring your email efforts are more targeted and successful.

MailerLite's Preference Center helps your audience get emails about the things they care about, and not about things they don't, making your emails more effective.

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MailerLite Benefits

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